Watch On-Demand: An MSP’s Guide to Growing Managed Security Revenue

Partner Program•MSP•Virtual Partner Conference

Scott Barlow, Vice President of Global MSP and Cloud Alliances recently shared his recommendations on how to grow managed security revenue.

Jul 22 2022 By

First, the cybersecurity opportunity for MSPs is huge:

  • 94% of companies say they need improvement in data security skills
  • 71% of companies are NOT completely satisfied with their security posture
  • 55% of companies believe their current cybersecurity efforts are NOT good enough
  • 34% of companies have the CEO/owner involved in security discussions*

Skilled human resources are essential for security and 48% of organizations plan to implement human-led threat hunting within the next year.** Gartner predicts that 50% of organizations will be using MDR (Managed Detection and Response) services by 2025. 

Join Scott to learn more about how you can uplevel your managed services by selling MDR as a fully managed service. We already see that partners selling Sophos MTR achieve 3x the revenue of other partners.

In his session, Scott will cover:

  • Market Opportunity
  • Sophos MSP Connect Flex Update
    • Program Overview
    • Value Proposition
    • Resources Available for MSPs
  • Sophos Innovation Update for MSPs
    • Products and Services
    • APIs/Integrations
  • How MSPs Make Money with Sophos
    • Sales Plays
    • Proof Points

You will need access to the Sophos Partner Portal to watch Scott’s update. Please contact the Partner Care team via the chat on https://support.sophos.com if you have any issues accessing the partner portal.

 

*Source: CompTIA 2021 State of Cybersecurity Research Report, https://connect.comptia.org/quickview

**Sophos: Cybersecurity: The Human Challenge, https://www.sophos.com/en-us/content/cybersecurity-the-human-challenge.aspx

About the Author

With nearly 20 years in Marketing and over 14 years in cybersecurity, Kathrin is an expert in global channel marketing. With her partner-first mindset, she drives effective partner communications to foster strong relationships, enhance collaboration, and drive mutual growth.