This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. The 5-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships.
For the channel partner community, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners’ long-term growth.
In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
At Sophos, it has been a long-term strategic priority to see the needs of our partners as number one. We take great pride in our commitment to “Partner First, Partner Best.” With lucrative revenue opportunities, Sophos empowers partners to succeed in an ever-changing cybersecurity landscape. Not only are we committed to providing customers with the ultimate protection against modern threats using our award-winning next-gen cybersecurity solutions, but we’re also building our products and processes with our partners in mind. From development, operations, sales, marketing, to support – the Sophos team is dedicated to fueling our partners’ success with the tools and know-how to drive bottom-line revenue for partner organizations of all sizes.
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.