Cyber threats are evolving, and so are the needs of your customers. To help you capture new opportunities and strengthen your cybersecurity business, we’ve created our most comprehensive and easy-to-execute marketing campaign yet.
What makes this campaign better than ever?
- Clear step-by-step instructions – No guesswork. Each stage is mapped out for seamless execution.
- Pre-configured tracking codes – Easily measure engagement and success without extra setup.
- Example recordings & templates – See real-world examples to guide your efforts and ensure consistency.
- Flexible participation – Run the full multi-stage campaign over several weeks or pick individual activities that suit your strategy.
This structured, multi-touch approach makes it easier than ever to generate demand, educate prospects, and drive sales for Sophos Endpoint solutions. Whether you’re looking to attract new customers or expand opportunities with existing ones, this campaign gives you the tools to succeed—effortlessly.
Campaign Overview
This campaign is structured into four key stages, guiding prospects from initial awareness to action. Each stage offers you two ways to execute:
- Leverage Sophos-hosted resources – Ideal for partners with limited marketing resources.
- Create your own program – Follow our guidance to tailor content to your audience.
Access the campaign on the Sophos Partner Portal
1. Generate Awareness
Kick off your campaign by capturing attention with thought leadership content:
- Navigating the AI Hype in Cybersecurity – Cut through the noise and help customers understand AI’s real impact on security.
- The State of Ransomware 2024 – Share the latest research and trends to highlight the urgency of endpoint protection.
2. Establish Interest
Educate your audience on best practices for blocking ransomware and positioning endpoint security as a critical defense layer. This stage focuses on:
- The biggest ransomware threats today
- How endpoint security plays a crucial role in stopping attacks
- Key strategies to strengthen defenses
3. Solidify Interest
Once your audience understands the risks and challenges, it’s time to showcase how Sophos can help. Use targeted messaging and resources to:
- Demonstrate the advantages of Sophos Endpoint Protection
- Show how it integrates seamlessly with the Sophos ecosystem
- Provide case studies and customer success stories
4. Handle Interest
When prospects are ready to take the next step, a well-executed event can make all the difference. Our Event-in-a-Box kit (coming soon) will provide everything you need to:
- Host a live event
- Drive deeper discussions with qualified leads
Get Started: Set Yourself Up for Success
Good preparation is key to maximizing results. This campaign gives you a flexible, high-impact way to boost your cybersecurity business while delivering valuable insights to your customers. Whether you’re looking to generate new leads, engage existing clients, or strengthen your market presence, we’re here to support you every step of the way.
