Launch Now: Neutralize Cyber Threats, 24/7 – A Ready-to-Activate Partner Campaign

Resources•Campaigns•Marketing
Aug 01 2025 By

We’re excited to introduce the “Neutralize Cyber Threats, 24/7” campaign, built to help you showcase how Sophos delivers unmatched defense and reduced business risk, through our open, AI-powered platform, combined with world-class analysts and threat intelligence.

This turnkey campaign is designed to drive demand through every stage of the sales funnel — from awareness to conversion.

What’s in It for You?

You’ll get everything you need to launch quickly and grow pipeline — with minimal lift.

Here’s what’s included:

  • Partner Execution Guide: A comprehensive step-by-step guide with an example 60-day lead generation plan to kickstart your execution.
  • Co-brandable Emails: Nurture and educate your leads with high-impact messaging.
  • Social Kit: Post-ready content to help you build awareness across LinkedIn, X (Twitter), and more.
  • Talk Track: Confidently communicate Sophos MDR value in every conversation.
  • Collateral: Equip your team with materials that close deals faster.
  • Landing Pages: Capture and convert prospects with ready-to-use, high-conversion landing pages.
  • Videos: Show the power of Sophos MDR in action — engaging and informative for your buyers.
  • Marquee Content: The State of Ransomware Report
    Leverage our most sought-after asset, the latest State of Ransomware report. Use this to create urgency and establish credibility — it’s one of our top-performing tools for pipeline activation.

Getting Started: Customizing and Lead Attribution Tips

  • To ensure proper lead attribution, don’t forget to add your Sophos Referral ID to any Sophos.com landing page. Learn more here.
  • Need help with co-branding, customization, or referral tracking? Contact us at: csc@sophos.com

Let’s Grow Together

This campaign is more than just a toolkit — it’s a strategic opportunity to show your customers how Sophos MDR delivers peace of mind around the clock, all while generating real business results for you.

Ready to launch? Access the campaign toolkit now through the Sophos Partner Portal and make the most of this co-marketing opportunity.

About the Author

Danielle is a dedicated partner marketing professional with experience across product launches, partner enablement, events, communications, and strategic planning. She’s passionate about delivering impactful programs, building strong relationships, and making it simple and rewarding for partners to work with Sophos.