If you’re helping customers move from a competitor or legacy firewall to Sophos Firewall, we have new migration assets and tools to support those conversations. The goal is not to position migration as “easy,” but to help you show customers that, with the right planning and support, it can be far less disruptive than they may expect.
Successful migrations depend on the expertise you bring as a partner. These assets are designed to support that, helping you guide customers with confidence and set them up for success with Sophos Firewall from day one.
What’s new
These new resources help you tackle the biggest migration objections head-on: risk, disruption, and complexity. Whether you’re closing out your final Sophos UTM (SG) refreshes or driving competitive takeouts, these assets give you a stronger, more confident way to position the move to Sophos Firewall.
New assets to use and share with your customers
- Migration Guide: 5 Essential Steps to a Successful Migration – A practical framework to help you structure migration planning, shape customer conversations, and reduce uncertainty early in the process.
- Share this link with your customers
- Video overview of the migration guide – A quick way to explain the five-step approach and make the migration path easier for customers to understand.
- Sophos Firewall Config Studio – Already a partner favourite, this tool now includes the migration assistants previously gated behind the Partner Portal, along with the five-step process from the migration guide.
- New TechVid on Firewall Migration using Config Studio – A practical walkthrough covering migration scenarios for Sophos UTM (SG), SonicWall, and Fortinet.
If you have active UTM refreshes or competitive firewall opportunities in play, use these assets together to structure your migration conversations. Start with the 5-step framework to set expectations and reduce perceived risk, use the video to simplify the conversation, and bring in Config Studio to show how you can streamline and accelerate the move. The TechVid helps bring real-world migration scenarios to life, especially for customers moving from Sophos UTM (SG) or competing platforms.
Now is the time to put these assets to work. If you’re planning final Sophos UTM opportunities, remember that Sophos UTM reaches EOL on June 30, 2026. If you’re using our final offers to secure extra time for migration (promo orders with Xstream Protection only), don’t forget to add the UTM term to your quote and ensure all orders reach us before the EOL date.
