Why Cybersecurity Conversations Matter More Than Ever
In today’s digital-first world, cybersecurity isn’t just an IT issue—it’s a business priority. From ransomware attacks to social engineering scams, the threat landscape is evolving fast and knowing how to talk about security has never been more important.
That’s why we’re hosting an interactive webinar designed to help you build confidence in cybersecurity conversations. Whether you’re in sales or a technical role, this session will give you the knowledge and tools to make security part of the discussion with your customers.
- Date: August 26, 2025
- Time: 2 p.m. BST | 3 p.m. CEST | 9 a.m. EST
- Register here
Here’s a glimpse of what you’ll discover:
- What Cybersecurity Really Means – Get a clear understanding of the fundamentals and why every organization should care about protecting its digital assets.
- Today’s Threat Landscape – Explore the latest trends, from ransomware and social engineering to the rise of “Cybercrime as a Service.”
- Endpoint vs. Edge Protection – Learn the differences, why they matter, and how to guide customers in making smart choices.
- Types of Protection Explained (AV, EDR, MDR) – Cut through the jargon and see how these layers of defence work together.
- Starting the Security Conversation – Practical ways to bring up security needs when discussing new servers, workstations, or networking equipment.
If you’re new to cybersecurity sales—or simply want to strengthen your knowledge—this webinar is a great place to start. You’ll walk away with actionable insights and the confidence to engage in meaningful conversations about protecting what matters most.