{"id":10475,"date":"2026-04-16T18:33:26","date_gmt":"2026-04-16T16:33:26","guid":{"rendered":"https:\/\/partnernews.sophos.com\/en-us\/?p=10475"},"modified":"2026-04-16T18:33:26","modified_gmt":"2026-04-16T16:33:26","slug":"2026-partner-program-updates-built-to-reward-your-value","status":"publish","type":"post","link":"https:\/\/partnernews.sophos.com\/en-us\/2026\/04\/partner-program\/2026-partner-program-updates-built-to-reward-your-value\/","title":{"rendered":"2026 Partner Program Updates: Built to Reward Your Value"},"content":{"rendered":"<p>At Sophos, we\u2019re continuously evolving our <a href=\"https:\/\/portal.sophos.com\/#search?text=&amp;ismetro=true&amp;nametab=program%20guide&amp;tabid=45\" target=\"_blank\" rel=\"noopener\">Partner Program<\/a> to better reflect how you go to market, deliver services, and drive customer outcomes. Our latest updates are built around a simple goal: to better recognize and reward the value you deliver.<\/p>\n<p><strong>What this means for you:<\/strong><\/p>\n<ul>\n<li>More ways to earn and grow your business<\/li>\n<li>A clearer path to advance through program tiers<\/li>\n<li>A simpler, more aligned program built for services-led partners<\/li>\n<\/ul>\n<p>Here\u2019s what\u2019s new.<\/p>\n<h2>New program revenue requirements and tier updates<\/h2>\n<p>We\u2019ve updated revenue requirements across all partner tiers to better reflect:<\/p>\n<ul>\n<li>Market growth and partner maturity<\/li>\n<li>The increasing importance of performance and value contribution<\/li>\n<\/ul>\n<p>These new thresholds create a clearer path for growth \u2014 helping you move up tiers faster as your business expands. They are now in effect for in-year tier upgrades and will apply to the final compliance audit on March 31, 2027.<\/p>\n<p>As part of this evolution, we\u2019ve also introduced a new <strong>Titanium<\/strong> tier to recognize our highest-performing partners and create a path for those delivering consistent, high-value outcomes in enterprise and strategic opportunities, with partner promotions to this tier planned over the course of this quarter.<\/p>\n<p>Learn more in the updated <a href=\"https:\/\/portal.sophos.com\/#search?text=&amp;ismetro=true&amp;nametab=program%20guide&amp;tabid=45\" target=\"_blank\" rel=\"noopener\">Sophos Partner Program Guide<\/a>.<\/p>\n<hr \/>\n<h2>Specializations that match your business<\/h2>\n<p>We\u2019ve updated our specialization framework to better match how you go to market today \u2014 helping you differentiate your services and win more complex opportunities.<\/p>\n<ul>\n<li><strong>MSSP (Managed Security Service Provider):<\/strong> For partners delivering ongoing managed security services with their own SOC.<\/li>\n<li><strong>Global System Integrators (GSIs):<\/strong> For partners operating at global, strategic scale.<\/li>\n<\/ul>\n<p>We\u2019ve also retired the <strong>CSP specialization<\/strong> to simplify the program and reduce overlap.<\/p>\n<p>Read this <a href=\"https:\/\/partnernews.sophos.com\/en-us\/2026\/04\/partner-program\/the-future-of-security-services-introducing-the-sophos-gsi-and-mssp-partner-specializations\/\" target=\"_blank\" rel=\"noopener\">Partner News blog<\/a>.<\/p>\n<hr \/>\n<h2>Updated global SPIFF incentives framework to reward growth<\/h2>\n<p>We\u2019ve enhanced our global SPIFF incentives framework to better reward the value you bring to every deal.<\/p>\n<ul>\n<li>Stronger rewards that recognize your contribution to driving growth<\/li>\n<li>Increased profitability as you build long-term customer value<\/li>\n<li>Applies to new customer deals and expanding existing accounts<\/li>\n<li>Available for Silver tier partners and above<\/li>\n<\/ul>\n<p>This means more earning potential when you bring in new customers and grow existing accounts \u2014 helping you expand your footprint and increase long-term value.<\/p>\n<p>Click here to review your regional <a href=\"https:\/\/portal.sophos.com\/#search?text=&amp;ismetro=true&amp;nametab=rewards%20\/%20spiffs&amp;tabid=51\" target=\"_blank\" rel=\"noopener\">SPIFF flyer<\/a> for full details on this lucrative incentive.<\/p>\n<hr \/>\n<h2>New Sophos Sales Professional Certification<\/h2>\n<p>We\u2019ve simplified certification requirements to help you stay current \u2014 without unnecessary complexity \u2014 and introduced new training aligned to how you sell today.<\/p>\n<p>What this means for you:<\/p>\n<ul>\n<li>Access to a new Sophos Sales Professional Certification<\/li>\n<li>Training aligned with Sophos sellers, so your teams share the same sales strategy, messaging, and approach<\/li>\n<li>Faster skill development with bite-sized learning designed for real-world selling<\/li>\n<li>A simpler path to keep your team certified and ready to deliver<\/li>\n<\/ul>\n<p>This makes it easier to build expertise, stay aligned with Sophos, and drive more successful customer outcomes.<\/p>\n<p>Read this <a href=\"https:\/\/partnernews.sophos.com\/en-us\/2026\/04\/partner-program\/announcing-the-sophos-sales-professional-certification\/\" target=\"_blank\" rel=\"noopener\">Partner News blog<\/a>.<\/p>\n<hr \/>\n<h2>Teaming Plans to reward your contribution<\/h2>\n<p>Not every deal starts with you \u2014 but you still play a critical role in winning it.<\/p>\n<p>With Teaming Plans, you can now be rewarded for your contribution to Sophos-led opportunities.<\/p>\n<ul>\n<li>Earn rewards for your role in Sophos-identified deals<\/li>\n<li>Access price-protected discounts to stay competitive<\/li>\n<li>Engage earlier and more confidently in strategic opportunities<\/li>\n<\/ul>\n<p>Teaming Plans ensure you\u2019re recognized not just for sourcing deals\u2014but for helping win them.<\/p>\n<p>Read this <a href=\"https:\/\/partnernews.sophos.com\/en-us\/2026\/04\/partner-program\/teaming-plans-a-simpler-way-to-reward-partner-value\/\" target=\"_blank\" rel=\"noopener\">Partner News blog<\/a><\/p>\n<hr \/>\n<h2>A program built for you<\/h2>\n<p>These updates are designed to support how you operate today \u2014 whether you\u2019re delivering services, expanding accounts, or driving strategic growth.<\/p>\n<p>Most importantly, they ensure you\u2019re recognized and rewarded for the full value you bring to every customer engagement.<\/p>\n<p>Review the <a href=\"https:\/\/portal.sophos.com\/#search?text=&amp;ismetro=true&amp;nametab=program%20guide&amp;tabid=45\" target=\"_blank\" rel=\"noopener\">Sophos Partner Program Guide<\/a> or connect with your Sophos representative to align on your growth plan and start taking advantage of these updates today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designed around how you grow today \u2014 and how we win together.<\/p>\n","protected":false},"author":8,"featured_media":10476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[8],"coauthors":[63],"class_list":["post-10475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-program","tag-sidebar"],"jetpack_featured_media_url":"https:\/\/partnernews.sophos.com\/en-us\/wp-content\/uploads\/sites\/3\/2026\/04\/featured-image-1600x900-blog-program-changes.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/10475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/comments?post=10475"}],"version-history":[{"count":3,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/10475\/revisions"}],"predecessor-version":[{"id":10484,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/10475\/revisions\/10484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/media\/10476"}],"wp:attachment":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/media?parent=10475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/categories?post=10475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/tags?post=10475"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/coauthors?post=10475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}