{"id":3583,"date":"2021-08-12T12:27:02","date_gmt":"2021-08-12T10:27:02","guid":{"rendered":"https:\/\/partnernews.sophos.com\/en-us\/?p=3583"},"modified":"2021-08-12T12:27:02","modified_gmt":"2021-08-12T10:27:02","slug":"increase-your-sales-leads-and-revenue-with-security-sos-week-2021","status":"publish","type":"post","link":"https:\/\/partnernews.sophos.com\/en-us\/2021\/08\/resources\/increase-your-sales-leads-and-revenue-with-security-sos-week-2021\/","title":{"rendered":"Increase Your Sales Leads and Revenue with Security SOS Week 2021"},"content":{"rendered":"<p>Taking place <strong>13-16 September 2021<\/strong>, four top security experts are once again stepping up to the microphone to share their expertise in a series of daily 40-minute podcast interviews by Sophos&#8217; very own Naked Security writer and Senior Technologist, Paul Ducklin.<\/p>\n<p>Invite your customers to Security SOS Week 2021 to get them up to speed on:<\/p>\n<ul>\n<li>The latest trends in malware<\/li>\n<li>Supply chain attacks and how to defend against them<\/li>\n<li>The impact of cyber insurance on cybercrime<\/li>\n<li>Insight from the team that keeps Sophos safe from cyberthreats<\/li>\n<\/ul>\n<p>Last year we attracted over 6,500 registrants. This year we hope to do even better!<\/p>\n<h2>Cybersecurity Podcast Summit Schedule<\/h2>\n<p>Please note that this event is running in multiple regions and time zones. The link below will enable you and your customers to select and therefore register within your local time zone.<\/p>\n<p>13 September, 11AM \u2013 12PM<br \/>\n<strong>Malware \u2013 The Never-Ending Story<\/strong><br \/>\n<em>Fraser Howard, Director of Threat Research, SophosLabs<\/em><\/p>\n<p>14 September,\u00a011AM \u2013 12PM<br \/>\n<strong>How to Protect Yourself from Supply Chain Attacks<\/strong><br \/>\n<em>Chester Wisniewski, Principal Research Scientist, Sophos<\/em><\/p>\n<p>15 September,\u00a011AM \u2013 12PM<br \/>\n<strong>Does Cyber Insurance Help or Hinder Online Crime?<\/strong><br \/>\n<em>Dr Jason R.C. Nurse, Associate Professor (SL) in Cybersecurity, University of Kent<\/em><\/p>\n<p>16 September,\u00a011AM \u2013 12PM<br \/>\n<strong>Red Team, Blue Team \u2013 A Match Made in Heaven?<\/strong><br \/>\n<em>Michelle Farenci, Information Security Engineer, Sophos<\/em><\/p>\n<p><a class=\"btn btn-blue\" href=\"http:\/\/events.sophos.com\/sosweek2021\">Promote Today!<\/a><\/p>\n<h2><\/h2>\n<h2>Generate Leads for Your Business<\/h2>\n<p>Don&#8217;t forget to add your <strong>Lead Referral ID<\/strong> to the registration link to generate leads for your organization. We will then notify you by email with the lead information for every lead you created. You can look up your organization\u2019s Referral ID right under the \u201cWelcome Back\u201d section on the <a href=\"https:\/\/partners.sophos.com\" target=\"_blank\" rel=\"noopener\">Sophos Partner Portal<\/a> home page. If you don\u2019t have a Referral ID yet, please contact your Channel Account Manager. Further instructions on how to do this are included in the Referral ID document below.<\/p>\n<h2>Marketing Assets<\/h2>\n<p>We\u2019ve put together promotional materials for you to enable you to promote the event to your customers including pre-event promotional emails, a lead referral guide, social media tiles, and email signatures. Some of these assets can be co-branded to include your logo. Please reach out to the Sophos Channel Service Center via <a href=\"mailto:csc@sophos.com\">csc@sophos.com<\/a> to do this.<\/p>\n<p><a class=\"btn btn-blue\" href=\"https:\/\/partners.sophos.com\/prm\/English\/s\/assets?collectionId=29040\">Access Promotional Materials<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taking place 13-16 September 2021, four top security experts are once again stepping up to the microphone to share their expertise in a series of daily 40-minute podcast interviews by Sophos&#8217; very own Naked Security writer and Senior Technologist, Paul [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":3593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[19,140,139],"coauthors":[84],"class_list":["post-3583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources","tag-events","tag-lead-generation","tag-marketing"],"jetpack_featured_media_url":"https:\/\/partnernews.sophos.com\/en-us\/wp-content\/uploads\/sites\/3\/2021\/08\/featured-image-sophos-SOS-week-2021-partner-blogpost-1600x960-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/3583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/comments?post=3583"}],"version-history":[{"count":8,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/3583\/revisions"}],"predecessor-version":[{"id":3655,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/3583\/revisions\/3655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/media\/3593"}],"wp:attachment":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/media?parent=3583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/categories?post=3583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/tags?post=3583"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/coauthors?post=3583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}