{"id":7440,"date":"2024-02-23T11:45:56","date_gmt":"2024-02-23T10:45:56","guid":{"rendered":"https:\/\/partnernews.sophos.com\/en-us\/?p=7440"},"modified":"2024-02-23T11:45:56","modified_gmt":"2024-02-23T10:45:56","slug":"sophos-apj-msp-masterclass-give-your-msp-business-a-boost","status":"publish","type":"post","link":"https:\/\/partnernews.sophos.com\/en-us\/2024\/02\/partner-program\/sophos-apj-msp-masterclass-give-your-msp-business-a-boost\/","title":{"rendered":"Sophos APJ MSP Masterclass \u2013 Give Your MSP Business a Boost!"},"content":{"rendered":"

Join us for\u00a0three exclusive virtual workshops this March,\u00a0featuring renowned MSP influencers\u00a0Mark Copeman and Olaf Kaiser.<\/p>\n

Mark and Olaf will share valuable insights on how integrating sales and marketing can help you\u00a0become a successful MSP\u00a0by\u00a0boosting your website’s conversion\u00a0and\u00a0increasing your revenue.\u00a0Whether you’re just starting out or looking to take your MSP business to the next level, register today for these invaluable sessions.<\/p>\n

Mark and Olaf will be giving away two 1:1 consultation sessions each to help you grow your MSP business! \u00a0Attend the sessions to learn more.<\/p>\n

Schedule and agenda<\/h2>\n

Session 1: <\/strong>How to Kick Start your MSP Sales and Marketing Efforts
\n<\/strong>Tuesday, March 12
\n3PM AEDT | 12PM SGT | 9:30AM IST
\nWe\u2019re starting off the series with an introductory session on how to kick start your MSP sales and marketing efforts. Whether you’re just starting out or looking to take your MSP business to the next level, join Mark Copeman and Olaf Kaiser to learn about the basics of defining your target market and creating the right proposition for your business. You will also learn about defining your minimum viable service and initial sales actions to get your business off the ground. This will be rounded up with the Sophos MSP offering from Sophos.<\/p>\n

Session 2: Selling Cybersecurity Services \u2013 Best Practices for MSPs
\n<\/strong>Wednesday, March 13
\n3PM AEDT | 12PM SGT | 9:30AM IST
\nOlaf Kaiser will be sharing useful tips and best practices for MSPs relating to sales, including insights on how to create an effective security service portfolio, establish sales processes, and identify essential KPIs to measure success. Sophos\u2019 Cameron Reid will then show how to implement the sales best practices on Sophos cybersecurity portfolio.<\/p>\n

Session 3: How to Create a Marketing Machine for your MSP Business
\n<\/strong>Thursday, March 14
\n3PM AEDT | 12PM SGT | 9:30AM IST
\nJoin Mark Copeman as he explores the concept of a marketing machine and how to transform your website into a valuable member of your sales team. Mark will also discuss the significance of brand and personality in establishing a strong presence in your marketplace. We will also shed some light on how Sophos can help in your marketing endeavours with Sophos\u2019 Kathleen Grahame.<\/p>\n

Register for the full series here<\/a>.<\/strong><\/p>\n

For more information on timings and our speakers please visit our event landing page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Take your MSP business to the next level with influencers Mark Copeman and Olaf Kaiser who will share their expertise in three partner-exclusive workshops<\/p>\n","protected":false},"author":11,"featured_media":7295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[19,286,37,20],"coauthors":[64],"class_list":["post-7440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-program","tag-events","tag-masterclass","tag-msp","tag-training"],"jetpack_featured_media_url":"https:\/\/partnernews.sophos.com\/en-us\/wp-content\/uploads\/sites\/3\/2024\/01\/featured-image-msp-masterclass-feb-2024.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/7440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/comments?post=7440"}],"version-history":[{"count":1,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/7440\/revisions"}],"predecessor-version":[{"id":7441,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/7440\/revisions\/7441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/media\/7295"}],"wp:attachment":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/media?parent=7440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/categories?post=7440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/tags?post=7440"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/coauthors?post=7440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}