{"id":9387,"date":"2025-07-01T15:26:19","date_gmt":"2025-07-01T13:26:19","guid":{"rendered":"https:\/\/partnernews.sophos.com\/en-us\/?p=9387"},"modified":"2025-07-01T15:26:19","modified_gmt":"2025-07-01T13:26:19","slug":"firewall-new-competitive-takeout-promo-and-other-promo-updates","status":"publish","type":"post","link":"https:\/\/partnernews.sophos.com\/en-us\/2025\/07\/products\/firewall-new-competitive-takeout-promo-and-other-promo-updates\/","title":{"rendered":"Firewall: New Competitive Takeout Promo and Other Promo Updates"},"content":{"rendered":"<p>We\u2019re excited to announce several updates to our global firewall promos, including an aggressive <strong>new competitive takeout promo<\/strong> starting today, July 1.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><strong>NEW: A better firewall for your customers. More margin for you.<\/strong><\/h2>\n<h3><em>This limited-time offer is available for term customers only.<\/em><\/h3>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>As part of our current competitive displacement campaign, we\u2019re introducing a new competitive takeout promo that is a <strong>WIN-WIN<\/strong> for you and your customers.<\/p>\n<ul>\n<li><strong>Customers get a better firewall at half the price<\/strong>\n<ul>\n<li>50% discount on XGS hardware + 50% on a 3-year term for Xstream Protection<\/li>\n<li><em>Different conditions apply in the India region for some entry models (see details below)<\/em><\/li>\n<\/ul>\n<\/li>\n<li><strong>Partners get<\/strong> <strong>up to 15% extra<\/strong> <strong>margin<\/strong>\n<ul>\n<li>5% built in for every deal (XGS + Xstream Protection only)<\/li>\n<li>10% for eligible new logo deals (using DR_NEWCUSTOMER_BOOSTER_10)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>In contrast to other promo codes, we\u2019ve included the promo discounts plus the 5% extra partner margin on the promo products (XGS hardware and Xstream Protection) in a single code, ensuring a minimum 5% extra margin for you with every eligible deal. No extra code required.<\/p>\n<p>What\u2019s more, this offer can be combined with the existing new customer deal reg booster, helping you earn even more.<\/p>\n<h2><strong>GLOBAL VERSION<\/strong><\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">PROMO CODE<\/td>\n<td style=\"width: 75%;\"><strong>XGS_COMP_TAKEOUT_GLOBAL<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">ELIGIBLE REGIONS<\/td>\n<td><strong>GLOBAL (excl. India region)<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">ELIGIBLE MODELS<\/td>\n<td style=\"width: 75%;\">All XGS Series models<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">OFFER<\/td>\n<td style=\"width: 75%;\">Replace a competitive firewall in combination with a min. 3-year term for Xstream Protection:<\/p>\n<p><strong>Customers save:<\/strong><br \/>\n50% on XGS hardware + 50% on Xstream Protection<\/p>\n<p><strong>Partners earn:<\/strong><br \/>\n5% extra margin (XGS and Xstream only) + 10% for eligible new logo deals using the deal reg booster below<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">AVAILABILITY<\/td>\n<td>July 1, 2025 to March 31, 2026<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">TARGET AUDIENCE<\/td>\n<td style=\"width: 75%;\">New firewall customers only<br \/>\n(new logo or customer new)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">TARGET OUTCOME<\/td>\n<td style=\"width: 75%;\">Competitive firewall displacement<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">COMBINABLE WITH<\/td>\n<td style=\"width: 75%;\">DR_NEWCUSTOMER_BOOSTER_10<\/p>\n<p>HW_3FREE<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">FLYERS<\/td>\n<td style=\"width: 75%;\"><a href=\"https:\/\/partners.sophos.com\/prm\/English\/s\/assets?collectionId=111702&amp;renderMode=Collection\">Download from the Sophos Partner Portal<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><strong>INDIA VERSION<\/strong><\/h2>\n<table style=\"border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">PROMO CODE<\/td>\n<td style=\"width: 75%;\"><strong>XGS_COMP_TAKEOUT_INDIA<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">ELIGIBLE REGIONS<\/td>\n<td style=\"width: 75%;\"><strong>INDIA REGION<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">ELIGIBLE MODELS<\/td>\n<td style=\"width: 75%;\">All XGS Series models<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">OFFER<\/td>\n<td style=\"width: 75%;\">Replace a competitive firewall in combination with a min. 3-year term for Xstream Protection:<\/p>\n<p><strong>Customers save:<\/strong><\/p>\n<ul>\n<li>25% on XGS 88(w)\/108(w) + 25% on Xstream<\/li>\n<li>35% on XGS 118(w) + 35% on Xstream<\/li>\n<li>50% on XGS 128(w) and higher + 50% on Xstream<\/li>\n<\/ul>\n<p><strong>Partners earn:<\/strong><\/p>\n<ul>\n<li>5% extra margin (XGS and Xstream only) + 10% for eligible new logo deals using the deal reg booster below<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">AVAILABILITY<\/td>\n<td style=\"width: 75%;\">July 1, 2025 to March 31, 2026<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">TARGET AUDIENCE<\/td>\n<td style=\"width: 75%;\">New firewall customers only<br \/>\n(new logo or customer new)<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">TARGET OUTCOME<\/td>\n<td style=\"width: 75%;\">Competitive firewall displacement<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">COMBINABLE WITH<\/td>\n<td style=\"width: 75%;\">DR_NEWCUSTOMER_BOOSTER_10<\/p>\n<p>HW_3FREE<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 25%; color: #ffffff; background-color: #005bc8;\">FLYERS<\/td>\n<td style=\"width: 75%;\"><a href=\"https:\/\/partners.sophos.com\/prm\/English\/s\/assets?collectionId=111702&amp;renderMode=Collection\">Download from the Sophos Partner Portal<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Sophos reserves the right to verify the competitive model being replaced. Please ask your customer to provide the vendor, model, and serial number.<\/p>\n<p>Further information and assets for our sales campaigns will be available very soon.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><strong>Updated Promos<\/strong><\/h2>\n<h3><em>All changes are valid from July 1, 2025<\/em><\/h3>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>XG to XGS Refresh<\/strong><\/h2>\n<p>If you still have XG customers who need to upgrade to XGS, I have good news. Our refresh promos have been extended for one final quarter, and we\u2019ve added the 1U and 2U discounts back in. Ensure you upgrade your last remaining customers before this offer finally expires.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>XG to XGS Refresh (TERM) \u2013 extended to September 30, 2025<\/strong><\/h2>\n<p><em>All models are now eligible; 1U and 2U models added back in<\/em><\/p>\n<ul>\n<li>XGS_REFRESH_3Y_GLOBAL<\/li>\n<li>XGS_REFRESH_1Y_GLOBAL<\/li>\n<li>XGS_REFRESH_3Y_INDIA<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>XG\/SG to XGS Refresh (MSP) \u2013 extended to Sep. 30, 2025 (not valid in APJ or France)<\/strong><\/h2>\n<p><em>All models are now eligible; 1U and 2U models added back in<\/em><\/p>\n<ul>\n<li>MSP_XGS_REFRESH_GLOBAL_AUTHORIZED<\/li>\n<li>MSP_XGS_REFRESH_GLOBAL_SILVER<\/li>\n<li>MSP_XGS_REFRESH_GLOBAL_GOLD<\/li>\n<li>MSP_XGS_REFRESH_GLOBAL_PLATINUM<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Firewall 99% Competitive Trade-In<\/strong><\/h2>\n<p>Despite the new offer above, our existing competitive trade-in promos will remain available, giving you a choice between different conditions to help you seal the deal.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Firewall 99% Competitive Trade-In \u2013 valid to March 31, 2026<\/strong><\/h2>\n<p><em>All models are now eligible; 1U and 2U models added back in<\/em><\/p>\n<ul>\n<li>XGS_3Y_Xstream_HWFREE_DACH<\/li>\n<li>XGS_3Y_Xstream_HWFREE_EE<\/li>\n<li>XGS_3Y_Xstream_HWFREE_AMERICAS<\/li>\n<li>XGS_3Y_Xstream_HWFREE_India<\/li>\n<li>XGS_3Y_Xstream_HWFREE_APAC<\/li>\n<li>XGS_3Y_Xstream_HWFREE_EMEA-E<\/li>\n<li>XGS_3Y_Xstream_HWFREE_UKIN<\/li>\n<li>XGS_3Y_Xstream_HWFREE_WER<\/li>\n<\/ul>\n<p>Updated promo flyers will be available on the Partner Portal in the coming days.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Summary<\/strong><\/h2>\n<p>With all of these great incentives, there\u2019s never been a better time to upgrade your customers to Sophos Firewall and the XGS Series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing a new competitive takeout offer, plus promo updates and extensions.<\/p>\n","protected":false},"author":38,"featured_media":3000009393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[13,14,149],"coauthors":[60],"class_list":["post-9387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products","tag-pricing-licensing","tag-promotions","tag-sophos-firewall"],"jetpack_featured_media_url":"https:\/\/partnernews.sophos.com\/en-us\/wp-content\/uploads\/sites\/3\/2025\/07\/featured-image-sophos-comp-takeout-visual-partner-blog-icon-1600x960px.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/9387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/comments?post=9387"}],"version-history":[{"count":7,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/9387\/revisions"}],"predecessor-version":[{"id":9403,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/posts\/9387\/revisions\/9403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/media?parent=9387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/categories?post=9387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/tags?post=9387"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/en-us\/wp-json\/wp\/v2\/coauthors?post=9387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}