We’re excited to announce several updates to our global firewall promos, including an aggressive new competitive takeout promo starting today, July 1.
NEW: A better firewall for your customers. More margin for you.
This limited-time offer is available for term customers only.
As part of our current competitive displacement campaign, we’re introducing a new competitive takeout promo that is a WIN-WIN for you and your customers.
- Customers get a better firewall at half the price
- 50% discount on XGS hardware + 50% on a 3-year term for Xstream Protection
- Different conditions apply in the India region for some entry models (see details below)
- Partners get up to 15% extra margin
- 5% built in for every deal (XGS + Xstream Protection only)
- 10% for eligible new logo deals (using DR_NEWCUSTOMER_BOOSTER_10)
In contrast to other promo codes, we’ve included the promo discounts plus the 5% extra partner margin on the promo products (XGS hardware and Xstream Protection) in a single code, ensuring a minimum 5% extra margin for you with every eligible deal. No extra code required.
What’s more, this offer can be combined with the existing new customer deal reg booster, helping you earn even more.
GLOBAL VERSION
| PROMO CODE | XGS_COMP_TAKEOUT_GLOBAL |
| ELIGIBLE REGIONS | GLOBAL (excl. India region) |
| ELIGIBLE MODELS | All XGS Series models |
| OFFER | Replace a competitive firewall in combination with a min. 3-year term for Xstream Protection:
Customers save: Partners earn: |
| AVAILABILITY | July 1, 2025 to March 31, 2026 |
| TARGET AUDIENCE | New firewall customers only (new logo or customer new) |
| TARGET OUTCOME | Competitive firewall displacement |
| COMBINABLE WITH | DR_NEWCUSTOMER_BOOSTER_10
HW_3FREE |
| FLYERS | Download from the Sophos Partner Portal |
INDIA VERSION
| PROMO CODE | XGS_COMP_TAKEOUT_INDIA |
| ELIGIBLE REGIONS | INDIA REGION |
| ELIGIBLE MODELS | All XGS Series models |
| OFFER | Replace a competitive firewall in combination with a min. 3-year term for Xstream Protection:
Customers save:
Partners earn:
|
| AVAILABILITY | July 1, 2025 to March 31, 2026 |
| TARGET AUDIENCE | New firewall customers only (new logo or customer new) |
| TARGET OUTCOME | Competitive firewall displacement |
| COMBINABLE WITH | DR_NEWCUSTOMER_BOOSTER_10
HW_3FREE |
| FLYERS | Download from the Sophos Partner Portal |
Sophos reserves the right to verify the competitive model being replaced. Please ask your customer to provide the vendor, model, and serial number.
Further information and assets for our sales campaigns will be available very soon.
Updated Promos
All changes are valid from July 1, 2025
XG to XGS Refresh
If you still have XG customers who need to upgrade to XGS, I have good news. Our refresh promos have been extended for one final quarter, and we’ve added the 1U and 2U discounts back in. Ensure you upgrade your last remaining customers before this offer finally expires.
XG to XGS Refresh (TERM) – extended to September 30, 2025
All models are now eligible; 1U and 2U models added back in
- XGS_REFRESH_3Y_GLOBAL
- XGS_REFRESH_1Y_GLOBAL
- XGS_REFRESH_3Y_INDIA
XG/SG to XGS Refresh (MSP) – extended to Sep. 30, 2025 (not valid in APJ or France)
All models are now eligible; 1U and 2U models added back in
- MSP_XGS_REFRESH_GLOBAL_AUTHORIZED
- MSP_XGS_REFRESH_GLOBAL_SILVER
- MSP_XGS_REFRESH_GLOBAL_GOLD
- MSP_XGS_REFRESH_GLOBAL_PLATINUM
Firewall 99% Competitive Trade-In
Despite the new offer above, our existing competitive trade-in promos will remain available, giving you a choice between different conditions to help you seal the deal.
Firewall 99% Competitive Trade-In – valid to March 31, 2026
All models are now eligible; 1U and 2U models added back in
- XGS_3Y_Xstream_HWFREE_DACH
- XGS_3Y_Xstream_HWFREE_EE
- XGS_3Y_Xstream_HWFREE_AMERICAS
- XGS_3Y_Xstream_HWFREE_India
- XGS_3Y_Xstream_HWFREE_APAC
- XGS_3Y_Xstream_HWFREE_EMEA-E
- XGS_3Y_Xstream_HWFREE_UKIN
- XGS_3Y_Xstream_HWFREE_WER
Updated promo flyers will be available on the Partner Portal in the coming days.
Summary
With all of these great incentives, there’s never been a better time to upgrade your customers to Sophos Firewall and the XGS Series.
