{"id":9399,"date":"2025-08-15T15:26:04","date_gmt":"2025-08-15T15:26:04","guid":{"rendered":"https:\/\/partnernews.sophos.com\/it-it\/?p=9399"},"modified":"2025-08-25T15:26:24","modified_gmt":"2025-08-25T15:26:24","slug":"a-bold-new-look-for-sophos-and-what-it-means-for-you","status":"publish","type":"post","link":"https:\/\/partnernews.sophos.com\/it-it\/2025\/08\/partner-program\/a-bold-new-look-for-sophos-and-what-it-means-for-you\/","title":{"rendered":"A Bold New Look for Sophos \u2014 and What It Means for You"},"content":{"rendered":"

As Sophos has evolved into a modern cybersecurity leader, our corporate brand is evolving too. We\u2019re proud to share that we are introducing a new corporate identity \u2013 including our first logo redesign in over 20 years!<\/p>\n

Following the integration of Secureworks, this is the perfect moment to more clearly signal who Sophos is today: a global cybersecurity leader defending over 600,000 organizations worldwide, through an adaptive, AI-native open platform and unmatched security expertise. That\u2019s why we\u2019re refreshing our corporate identity to better reflect who we are, what we offer, and where we\u2019re headed: Together with you.<\/p>\n

The new brand has gone live this week, starting with our website and social media channels.<\/p>\n

A refreshed brand. The same commitment.<\/h2>\n

This refresh is about more than aesthetics \u2014 it\u2019s about reinforcing Sophos as the cybersecurity partner of choice in the market. Together, we\u2019re telling a stronger story, backed by a world-class portfolio, unmatched MDR capabilities, and a global partner community that leads with confidence.<\/p>\n

You\u2019ll start seeing our updated logo, modern color palette, new typography, and evolved design system across websites, collateral, and tools \u2014 bringing a bold, clean, and consistent look that reflects our innovation and momentum.<\/p>\n

As part of this rollout, new partner tier and partner type badges<\/strong> are also available \u2014 designed to help you proudly showcase your Sophos partnership.<\/p>\n

\"\"<\/p>\n

\u00a0Download your new badge<\/a><\/p>\n

 <\/p>\n

What\u2019s the rollout plan?<\/h2>\n

To keep things smooth and minimize disruption, we\u2019re rolling out the new identity in waves over the next months. That means you might still see some legacy branding alongside new visuals for a little while \u2014 and that\u2019s totally expected. We\u2019ll continue to provide resources and guidance along the way to help you stay in sync.<\/p>\n

What should you do next?<\/h2>\n

We\u2019ve updated the assets you use most \u2014 and they\u2019re ready for you now:<\/p>\n