{"id":9842,"date":"2025-10-15T14:44:11","date_gmt":"2025-10-15T12:44:11","guid":{"rendered":"https:\/\/partnernews.sophos.com\/en-us\/?p=9842"},"modified":"2025-10-28T10:53:11","modified_gmt":"2025-10-28T10:53:11","slug":"retain-to-grow-sophoss-strategy-for-long-term-partner-and-customer-success","status":"publish","type":"post","link":"https:\/\/partnernews.sophos.com\/ja-jp\/2025\/10\/partner-program\/retain-to-grow-sophoss-strategy-for-long-term-partner-and-customer-success\/","title":{"rendered":"\u6210\u9577\u306e\u305f\u3081\u306b\u4fdd\u6301: \u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u304a\u5ba2\u69d8\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u306e\u305f\u3081\u306e\u30bd\u30d5\u30a9\u30b9\u306e\u6226\u7565"},"content":{"rendered":"<p>\u6628\u5e74\u3001\u79c1\u305f\u3061\u306f\u9867\u5ba2\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u30b5\u30dd\u30fc\u30c8\u3068\u6210\u529f\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u305d\u308c\u304c\u826f\u3044\u30d3\u30b8\u30cd\u30b9\u3060\u304b\u3089\u3068\u3044\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u304c\u4f01\u696d\u3068\u3057\u3066\u306e\u79c1\u305f\u3061\u306e\u4e2d\u6838\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u7dad\u6301\u3068\u30b5\u30dd\u30fc\u30c8\u3078\u306e 5 \u3064\u306e\u4e3b\u8981\u306a\u6295\u8cc7<\/strong><\/h2>\n<p>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306f\u3001\u30bd\u30d5\u30a9\u30b9\u3068\u30bd\u30d5\u30a9\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u9577\u671f\u7684\u306a\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u5f37\u529b\u3067\u6c38\u7d9a\u7684\u306a\u95a2\u4fc2\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3001\u4fe1\u983c\u3001\u52b9\u7387\u6027\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u5171\u540c\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u4fa1\u5024\u3092\u78ba\u4fdd\u3057\u3001\u8ca9\u58f2\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u6a5f\u4f1a\u3092\u5897\u3084\u3057\u3001\u305d\u3057\u3066\u6700\u3082\u91cd\u8981\u306a\u3053\u3068\u306b\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u3088\u308a\u826f\u3044\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u6210\u679c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u6210\u529f\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u6295\u8cc7\u3057\u305f5\u3064\u306e\u4e3b\u8981\u306a\u5206\u91ce\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>1.\u30d1\u30fc\u30c8\u30ca\u30fc\u30b1\u30a2<\/strong><\/p>\n<p>\u62e1\u5927\u3055\u308c\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b1\u30a2\u30c1\u30fc\u30e0\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304b\u3089\u9577\u671f\u7684\u306a\u6210\u9577\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u6bb5\u968e\u3067\u304a\u5ba2\u69d8\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u7a4d\u6975\u7684\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ac\u30a4\u30c0\u30f3\u30b9\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u30ca\u30d3\u30b2\u30fc\u30c8\u3057\u3001\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u9867\u5ba2\u306b\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002\u30bd\u30d5\u30a9\u30b9\u3068\u306e\u9053\u306e\u308a\u3092\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306b\u3001\u3088\u308a\u6210\u529f\u3055\u305b\u3001\u6210\u679c\u306e\u5171\u6709\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u304c\u3059\u3079\u3066\u3067\u3059\u3002<\/p>\n<p><strong style=\"font-size: 1em;\">2.\u304a\u5ba2\u69d8\u304a\u3088\u3073\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306e\u5951\u7d04<\/strong><\/p>\n<p>\u79c1\u305f\u3061\u306f\u3001\u4fa1\u5024\u5b9f\u73fe\u307e\u3067\u306e\u6642\u9593\u3092\u77ed\u7e2e\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u5c02\u4efb\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30c1\u30fc\u30e0\u3092\u5c0e\u5165\u3057\u3001\u62e1\u5927\u3057\u307e\u3057\u305f\u3002\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u6210\u529f\u3057\u3001\u9867\u5ba2\u304c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u901a\u3058\u3066\u4fa1\u5024\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u3001\u8ca9\u58f2\u6642\u70b9\u3067\u79c1\u305f\u3061\u304c\u7d04\u675f\u3057\u305f\u3082\u306e\u3092\u6b63\u78ba\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30bb\u30eb\u30d5\u30b5\u30fc\u30d3\u30b9\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u4fa1\u5024\u5b9f\u73fe\u307e\u3067\u306e\u6642\u9593\u3092\u77ed\u7e2e\u3057\u3001\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u5168\u4f53\u3092\u6df1\u304f\u63a1\u7528\u3059\u308b\u305f\u3081\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4eba\u9593\u4e3b\u5c0e\u306e\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u30b5\u30dd\u30fc\u30c8\u306e\u7d44\u307f\u5408\u308f\u305b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p><strong style=\"font-size: 1em;\">3.TAM (\u30c6\u30af\u30cb\u30ab\u30eb \u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc)<\/strong><\/p>\n<p>\u5f53\u793e\u306e\u30c6\u30af\u30cb\u30ab\u30eb\u30a2\u30ab\u30a6\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30c1\u30fc\u30e0\u306f\u3001\u5c02\u9580\u7684\u306a\u6280\u8853\u30ac\u30a4\u30c0\u30f3\u30b9\u3001\u8fc5\u901f\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u4f9b\u3001\u304a\u3088\u3073\u304a\u5ba2\u69d8\u306e\u74b0\u5883\u306b\u5408\u308f\u305b\u305f\u88fd\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002TAM\u306f\u3001\u5c0e\u5165\u306e\u6700\u9069\u5316\u3001\u30ea\u30b9\u30af\u306e\u8efd\u6e1b\u3001\u5171\u901a\u306e\u76ee\u6a19\u3078\u306e\u6574\u5408\u6027\u3092\u652f\u63f4\u3057\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u304c\u3088\u308a\u5927\u304d\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u7dad\u6301\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u6210\u9577\u3092\u4fc3\u9032\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><strong style=\"font-size: 1em;\">4.\u66f4\u65b0\u30c1\u30fc\u30e0<\/strong><\/p>\n<p data-start=\"135\" data-end=\"600\">\u307e\u305f\u3001\u66f4\u65b0\u30c1\u30fc\u30e0\u306b\u3082\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3044\u3001\u65b0\u3057\u3044\u4eba\u54e1\u3068\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u5c0e\u5165\u3057\u307e\u3057\u305f <a href=\"https:\/\/partnernews.sophos.com\/ja-jp\/2025\/01\/partner-program\/customer-retention-program\/\" target=\"_blank\" rel=\"noopener\">\u30e9\u30a4\u30bb\u30f3\u30b9\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u5bfe\u7b56<\/a> \u3088\u308a\u7a4d\u6975\u7684\u3067\u52b9\u7387\u7684\u306a\u66f4\u65b0\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u65bd\u3057\u3001\u91cd\u8981\u306a\u6210\u529f\u6307\u6a19\u3067\u3042\u308b\u66f4\u65b0\u3092\u4e88\u5b9a\u901a\u308a\u306b\u5b8c\u4e86\u3057\u3084\u3059\u304f\u3057\u307e\u3059\u3002<\/p>\n<p data-start=\"135\" data-end=\"600\">\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u30dd\u30fc\u30bf\u30eb\u306f\u3001\u5927\u91cf\u306e\u66f4\u65b0\u3092\u8fc5\u901f\u5316\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u300c\u898b\u7a4d\u3082\u308a\u306a\u3057\u300d\u306e\u6ce8\u6587\u3068\u8ffd\u52a0\u306e\u81ea\u52d5\u5316\u304c\u9032\u884c\u4e2d\u3067\u3042\u308b\u305f\u3081\u3001\u66f4\u65b0\u306f\u307e\u3059\u307e\u3059\u7c21\u5358\u304b\u3064\u8fc5\u901f\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3054\u671f\u5f85\u304f\u3060\u3055\u3044\u3002<\/p>\n<p data-start=\"602\" data-end=\"1130\">\u4eca\u56db\u534a\u671f\u307e\u305f\u306f\u6765\u56db\u534a\u671f\u306b\u671f\u9650\u304c\u5207\u308c\u308b\u66f4\u65b0\u306e\u6a5f\u4f1a\u306b\u3064\u3044\u3066\u306f\u3001\u4e8b\u524d\u306b\u751f\u6210\u3055\u308c\u3001\u7de8\u96c6\u53ef\u80fd\u306a\u898b\u7a4d\u3082\u308a\u3092\u6709\u5229\u306a\u4fa1\u683c (\u8a72\u5f53\u3059\u308b\u5834\u5408) \u3067\u5165\u624b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3067\u3001 <a href=\"https:\/\/partners.sophos.com\/prm\/English\/s\/assets?collectionId=80124&amp;renderMode=Collection\" target=\"_blank\" rel=\"noopener\">Sophos MDR Essentials \u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u898b\u7a4d\u3082\u308a (Sophos Endpoint \u306e\u66f4\u65b0)<\/a> (\u30dd\u30fc\u30bf\u30eb\u30ed\u30b0\u30a4\u30f3\u304c\u5fc5\u8981\u3067\u3059)\u3002\u3053\u308c\u306b\u306f\u3001\u6709\u5229\u306a\u9867\u5ba2\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5272\u5f15\u3068\u3001\u65e2\u5b58\u306e\u518d\u8ca9\u696d\u8005\u5411\u3051\u306e\u53d6\u5f15\u767b\u9332\u5272\u5f15\u306e\u5229\u70b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30de\u30fc\u30b8\u30f3\u4fdd\u8b77\u304c\u5f37\u5316\u3055\u308c\u3001\u7ba1\u7406\u4f5c\u696d\u304c\u6e1b\u308a\u3001\u6700\u7d42\u4fa1\u683c\u306b\u3064\u3044\u3066\u3053\u308c\u3089\u306e\u898b\u7a4d\u3082\u308a\u3092\u597d\u307f\u306e\u30c7\u30a3\u30b9\u30c8\u30ea\u30d3\u30e5\u30fc\u30bf\u30fc\u3068\u7c21\u5358\u306b\u5171\u6709\u3067\u304d\u308b\u305f\u3081\u3001\u898b\u7a4d\u3082\u308a\u306e\u8fc5\u901f\u5316\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p><strong>5.\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30dd\u30fc\u30c8<\/strong><\/p>\n<p>\u5f53\u793e\u306e\u5c02\u9580\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30dd\u30fc\u30c8\u30c1\u30fc\u30e0\u306f\u73fe\u5728\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u9867\u5ba2\u306e\u4e21\u65b9\u304b\u3089\u6bce\u6708\u7d0430,000\u4ef6\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30c1\u30b1\u30c3\u30c8\u3092\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3001AI \u3092\u6d3b\u7528\u3057\u305f\u81ea\u52d5\u5316\u3001\u5f37\u5316\u3055\u308c\u305f\u8a8d\u5b9a\u8cc7\u683c\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u512a\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<hr \/>\n<p>\u30bd\u30d5\u30a9\u30b9\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u6210\u529f\u306b\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3063\u3066\u304a\u308a\u3001\u7686\u69d8\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u8033\u3092\u50be\u3051\u3066\u3044\u307e\u3059\u3002\u5927\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u3001\u79c1\u305f\u3061\u306f\u9867\u5ba2\u30d9\u30fc\u30b9\u306e\u7dad\u6301\u3068\u62e1\u5927\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3068\u6a5f\u80fd\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u5c3d\u529b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u3092\u4fdd\u8b77\u3059\u308b\u3053\u3068\u306f\u79c1\u305f\u3061\u304c\u4e00\u7dd2\u306b\u7bc9\u3044\u3066\u304d\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u3082\u305d\u3082\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3068\u540c\u3058\u304f\u3089\u3044\u91cd\u8981\u3067\u3059\u3002\u305d\u308c\u304c\u79c1\u306e\u7d44\u7e54\u5168\u4f53\u304c\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3082\u6b53\u8fce\u3057\u307e\u3059\u3002\u4e00\u7dd2\u306b\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u9867\u5ba2\u7dad\u6301\u3092\u5f37\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30bd\u30d5\u30a9\u30b9\u306e\u6700\u9ad8\u9867\u5ba2\u8cac\u4efb\u8005\u3067\u3042\u308b Teresa Anania \u304c\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306b\u5bfe\u3059\u308b\u30d3\u30b8\u30e7\u30f3\u3092\u8a9e\u308a\u307e\u3059<\/p>\n","protected":false},"author":8,"featured_media":3000009844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4],"tags":[214,15,242,256],"coauthors":[241],"class_list":["post-9842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner-program","tag-customer-success","tag-support","tag-retention","tag-renewals"],"jetpack_featured_media_url":"https:\/\/partnernews.sophos.com\/en-us\/wp-content\/uploads\/sites\/3\/2025\/10\/featured-image-teresa-anania-1600x900-1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/posts\/9842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/comments?post=9842"}],"version-history":[{"count":1,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/posts\/9842\/revisions"}],"predecessor-version":[{"id":9929,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/posts\/9842\/revisions\/9929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/media?parent=9842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/categories?post=9842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/tags?post=9842"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/partnernews.sophos.com\/ja-jp\/wp-json\/wp\/v2\/coauthors?post=9842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}