Marketing Best Practices: Introducing our SDR Team

Partner Program•Marketing
Jan 20 2021 By

At Sophos we use a variety of strategies, teams, and methods for raising awareness and generating leads. You may have worked with our Channel Service Center or engaged online with content from our Social Media team. We also have a team of SDRs (Sales Development Representatives) that respond to prospective and existing customers who have registered for Sophos webinars, downloaded whitepapers or engaged with digital marketing campaigns.

This team serves a valuable role in helping to amplify Sophos awareness, to educate endusers on our product offerings and strengths, and help people quickly get the information they seek as part of their journey when researching security solutions.

The SDR team is a great marketing engine that benefits partners and Sophos alike. They help us market to our shared customers and grow revenue for you and Sophos. We remain committed to our channel partners and want to be sure our customers and prospects have access to the full value of Sophos solutions.  When speaking with a prospect, SDRs always verify the incumbent partner or ask for a preferred partner. Qualified opportunities are passed to the Sophos channel account teams and incumbent partner for further engagement.

Have you ever wondered how you can easily turn your website into a lead generation engine? Check out our co-marketing tools on the Sophos Partner Portal

About the Author

Sophos is a global leader and innovator of advanced security solutions for defeating cyberattacks, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies. As one of the largest pure-play cybersecurity providers, Sophos defends more than 600,000 organizations and more than 100 million users worldwide from active adversaries, ransomware, phishing, malware, and more. Sophos’ services and products connect through the Sophos Central management console and are powered by Sophos X-Ops, the company’s cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed security solutions. Customers can also manage their cybersecurity directly with Sophos’ security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos’ services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.