We know how tough competitive situations can be. Our competitive intelligence team provides you with all the resources you need to prepare your meetings and convince your prospects. Make sure you don’t miss out on:
- Personal assistance from the Sophos team (available for Gold and Platinum Partners only)
- Distinct battle cards detailing the advantages of choosing Sophos over specific competing products
- Web information for end users
- Extensive collection of customer success stories
Competitive Hotline
Sophos Gold and Platinum partners have direct access to our competitive intelligence team. This team is armed with research and ready to answer all your questions about competing security vendors and how Sophos’ products compare to them on the phone. Please note that this service is in English only. Access the partner portal to learn more and access phone numbers (Gold and Platinum Partners only).
Competitive Battlecards
Check out our constantly refreshed competitive battlecards for an overview on the advantages of choosing Sophos over specific competing products. These battlecards are available in English for all our partners in the asset library of the Sophos Partner Portal.
How to access battlecards:
- Access the Asset Library
- Use filters to display available competitive information
- Select “Competitive Intelligence” from the “Category” list
- Select “English” in the language filter (Clicking into the “language” box will open a drop down menu of available languages)
- Use the search bar to limit results to specific Sophos products or competitors
Competitive Information for End Users
Offering a clear comparison between products can help sell the benefits of Sophos. This vendor-agnostic page is a great starting point for early switch conversations: https://www.sophos.com/en-us/content/sophos-vs-competition
Customers wishing to migrate from Kaspersky should take a look here: https://www.sophos.com/en-us/content/sophos-vs-kaspersky
There is also a list of promotional materials available on the partner portal helping you start new conversations.
Customer Success Stories
Nothing sells a product better than a great review. Customers like to hear from peers about their experience with Sophos, why they chose Sophos products, and how they exceeded expectations. It’s a great way to describe Sophos products and how you as a partner stepped up to help.
Access our wealth of case studies directly on the partner portal or read more on how to get help from Sophos to create your own case studies in this blog post.
