We hear from partners that they need help in prioritizing the highest impact marketing tools to drive their business. To this end, we are refreshing some of our co-marketing programs.
What’s new
We’re rolling out several improvements to our co-marketing campaigns:
- Customer campaigns – check out the latest additions that let you generate demand for your business. We particularly recommend:
- The Sophos MDR campaign to jumpstart your managed services business
- The vendor-agnostic MSP campaign
- The third-party research State of Ransomware campaign
- Sophos Site-in-a-Box – stay tuned for a facelift and cleaner layout coming in September. Changes will deploy automatically if you have already installed the tool. Or try it out now and turn your website in a lead-gen engine.
- Sophos Events – use Sophos webinars and events to generate leads for your business and invite your audience to join high-profile cybersecurity events.
And don’t forget, the Channel Service Center is here to help you co-brand and customize any Sophos collateral. Contact the team by emailing csc@sophos.com or read this blog post to learn more.
What’s going
We’re streamlining our offerings to improve access and visibility to the content syndication tools that will help to expand your reach.
Sophos Webinar-in-a-Box
- End of life: October 4, 2022
- Action Required: Please remove the tool from your website as it will stop working at the end-of-life date
Sophos Threat Dashboard
- End of life: December 31, 2022
- Action Required: Please remove the tool from your website as it will not pull further malware statistics after the end-of-life date
To replace the two syndication tools that we’re retiring, we recommend you implement
- Sophos NewsSync to share the latest news from our Naked Security channel
- Sophos Site-in-a-Box to syndicate Sophos product information to your website
The Sophos Partner App has also reached its end of life and will be retired at the end of the year.
Sophos Partner App
- End of life: December 31, 2022
- Subscribe to the Partner News blog to receive the latest updates via email
- Further announcements will follow on the partner app
Please visit the Marketing Tools page on the Sophos Partner Portal for an overview of all the co-marketing options available to you or contact your regional field marketing team or Sophos distributor if you have any questions.