Sophos APJ MSP Masterclass – Give Your MSP Business a Boost!

Partner Program•Events•Masterclass•MSP•Training

Take your MSP business to the next level with influencers Mark Copeman and Olaf Kaiser who will share their expertise in three partner-exclusive workshops

Feb 23 2024 By

Join us for three exclusive virtual workshops this March, featuring renowned MSP influencers Mark Copeman and Olaf Kaiser.

Mark and Olaf will share valuable insights on how integrating sales and marketing can help you become a successful MSP by boosting your website’s conversion and increasing your revenue. Whether you’re just starting out or looking to take your MSP business to the next level, register today for these invaluable sessions.

Mark and Olaf will be giving away two 1:1 consultation sessions each to help you grow your MSP business!  Attend the sessions to learn more.

Schedule and agenda

Session 1: How to Kick Start your MSP Sales and Marketing Efforts
Tuesday, March 12
3PM AEDT | 12PM SGT | 9:30AM IST
We’re starting off the series with an introductory session on how to kick start your MSP sales and marketing efforts. Whether you’re just starting out or looking to take your MSP business to the next level, join Mark Copeman and Olaf Kaiser to learn about the basics of defining your target market and creating the right proposition for your business. You will also learn about defining your minimum viable service and initial sales actions to get your business off the ground. This will be rounded up with the Sophos MSP offering from Sophos.

Session 2: Selling Cybersecurity Services – Best Practices for MSPs
Wednesday, March 13
3PM AEDT | 12PM SGT | 9:30AM IST
Olaf Kaiser will be sharing useful tips and best practices for MSPs relating to sales, including insights on how to create an effective security service portfolio, establish sales processes, and identify essential KPIs to measure success. Sophos’ Cameron Reid will then show how to implement the sales best practices on Sophos cybersecurity portfolio.

Session 3: How to Create a Marketing Machine for your MSP Business
Thursday, March 14
3PM AEDT | 12PM SGT | 9:30AM IST
Join Mark Copeman as he explores the concept of a marketing machine and how to transform your website into a valuable member of your sales team. Mark will also discuss the significance of brand and personality in establishing a strong presence in your marketplace. We will also shed some light on how Sophos can help in your marketing endeavours with Sophos’ Kathleen Grahame.

Register for the full series here.

For more information on timings and our speakers please visit our event landing page.

About the Author

Sophos is a global leader and innovator of advanced security solutions that defeat cyberattacks, including Managed Detection and Response (MDR) and incident response services and a broad portfolio of endpoint, network, email, and cloud security technologies. As one of the largest pure-play cybersecurity providers, Sophos defends more than 600,000 organizations and more than 100 million users worldwide from active adversaries, ransomware, phishing, malware, and more. Sophos’ services and products connect through the Sophos Central management console and are powered by Sophos X-Ops, the company’s cross-domain threat intelligence unit. Sophos X-Ops intelligence optimizes the entire Sophos Adaptive Cybersecurity Ecosystem, which includes a centralized data lake that leverages a rich set of open APIs available to customers, partners, developers, and other cybersecurity and information technology vendors. Sophos provides cybersecurity-as-a-service to organizations needing fully managed security solutions. Customers can also manage their cybersecurity directly with Sophos’ security operations platform or use a hybrid approach by supplementing their in-house teams with Sophos’ services, including threat hunting and remediation. Sophos sells through reseller partners and managed service providers (MSPs) worldwide. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.