Firewall: Competitive Takeout Bonus Offer for Sophos Endpoint

Products•Promotions•Sophos Endpoint•Sophos Firewall

Let your new firewall customers take Sophos Endpoint for a 1-year test drive.

Aug 08 2025 By

Building on our successful competitive firewall displacement campaign, we’re pleased to announce a new bonus offer to help you increase endpoint adoption in firewall deals with new Sophos customers.

While Sophos Firewall already offers compelling advantages for customers switching from competitors, adding Sophos Endpoint creates additional value through our unique Synchronized Security integration. This strategic approach accomplishes two key objectives:

  • It strengthens your competitive position in displacement scenarios.
  • It establishes an ideal foundation for you to expand customer relationships after the initial firewall win.

Encouraging your customers to take a one-year test drive with Sophos Endpoint allows them to experience the combined benefits of our integrated security firsthand, creating natural pathways for account growth, future upsell potential, and long-term retention.

Bonus offer: Let your customers take Sophos Endpoint for a 1-year test drive
Net new customers (prospects) who switch from a competitor to a Sophos XGS Series firewall with a minimum 3-year term for Xstream Protection can now get:

  • 100% discount on a 1-year term for up to 25 Sophos Endpoint user licenses and up to 3 server licenses (CIXA/SVRCIXA)
PROMO CODE EP_XGS_COMP_TAKEOUT
ELIGIBLE REGIONS GLOBAL (excl. Italy)
ELIGIBLE MODELS XGS 108(w) and higher
ELIGIBLE ENDPOINT SKUS CIXA/SVRCIXA
OFFER Replace a competitive firewall in combination with XGS and a min. 3-year term for Xstream Protection and get:
100% discount on 12-month term of up to 25 Sophos Endpoint user licenses and up to 3 server licensesLonger terms are not supported.
Discount will be prorated for higher quantities.
Firewall + endpoint licenses must be on the same quote.
AVAILABILITY August 7, 2025, to March 31, 2026
TARGET AUDIENCE Net new Sophos customers (prospects)
TARGET OUTCOME Increase Sophos Endpoint/Firewall cross-selling
COMBINABLE WITH XGS_COMP_TAKEOUT_GLOBAL or XGS_COMP_TAKEOUT _INDIA
DR_NEWCUSTOMER_BOOSTER_10
NOT COMBINABLE WITH Discretionary discount (on XGS/Xstream/Endpoint)
Multiple XGS promo codes (only one XGS promo code is allowed per quote)
Any Sophos Endpoint promo codes
FLYER Download the promo flyer (Partner Portal)
A friendly note on promo usage: Only one XGS promo code is allowed per quote, unless otherwise indicated in the terms and conditions of the promo flyer. If you’re not sure which promo code to use, please ask your local channel team or distributor. Incorrect promo code usage can lead to the cancellation of your quote/order.

Further resources to enhance your sales campaign

Fortinet Displacement Sales Campaign
Access all assets, including the campaign guide, deskaid, and competitive battlecards, on the sales campaign page on the Partner Portal.

Positioning and promo usage guidance
Download these slides to learn how to position this offer and get guidance on using the competitive takeout promo codes.

Fortinet vs. Sophos
Share this web page to show your Fortinet customers the many good reasons to switch to Sophos.

Should you have any questions, please do not hesitate to reach out to your local distributor or channel account team.

About the Author

Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.

Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM. Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.

Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business. Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.