Bill Robbins Plans to Turbocharge the Channel

Partner Program

Robbins was recently appointed president of worldwide field operations at Sophos

I’m thrilled to introduce you to Bill Robbins who was recently appointed president of worldwide field operations. Bill oversees all aspects of global sales with a continued priority on the channel ecosystem, including helping partners grow their business with Sophos’ MDR and IR services and security product solutions. 

In an interview with CRN he explains his plans to “turbocharge” the channel and to intensify the focus on and investments in channel partners. He’s talking about how to “democratize the capabilities that Sophos has, in a way that are easily accessible, easily digestible and easily implemented by our partners to get out to our customer base”. 

You’ll be delighted to read more about his plans that include: 

  1. Cybersecurity as a Service Through the Channel
    We enter the next phase of our business to provide cybersecurity as a service together with our channel and we rely on our partners more than ever to deliver superior cybersecurity outcomes to customers.
  2. Partner-First MDR  
    With more than 16,000 MDR customers (more than any other vendor), a more holistic offering, a full set of third-party integrations and an unwavering commitment to the channel, Sophos offers an unmatched MDR solution for partners and customers. Continue reading why Sophos MDR is the best choice for channel partners.
  3. Heavy Investment in Partner Enablement
    It’s only natural that our partners will be able to access the same training and enablement that our internal salesforce receives – both on the go-to-market and the product side. 
  4. Accelerating Partner-Led Growth
    The key to success is making it easy for partners to sell Sophos. For example, partners will benefit more from Sophos’ own marketing and lead generation activities and will receive more of those leads to work on. Stay tuned for a ready-to-run Sophos MDR for Microsoft Defender program coming shortly.
  5. Profitable Partner Program
    Sophos provides lucrative margins and provides very strong economic returns for our partners. We listen to our partners’ feedback and continue to improve, so you can make even more money. 

 Read the full interview